Purple embodies a balance of stimulated red and placid blue. They say that adding purple to a working environment is beneficial to creativity. Probably based on the fact that Richard Wagner composed his operas in a room featuring shades of violet, his source of inspiration.

Did you know that purple is the bee’s favorite color? More specifically, the European buff-tailed bumblebee prefers purple flowers over blue flowers. A study has shown that purple flowers in the vicinity of the beehives were far more popular than the blue ones. Because purple flowers produce more nectar, the bee’s develop their preference for purple over time to coincide with the nectar-rich flowers. Past research has shown that animals often have favorite colors, smells and signals when it comes to choosing a mate, but little research has been done on how much sensory preferences affect searches for food.

My first encounter with purple also involved food. I was helping my mom make beet soup as a kid and remembering how this simple pot of clear broth magically transformed into a deep-purple experience. The color, taste, smell, and warmth of the soup ingrained in my mind — like the bees. When I’m around purple, it’s not just a color I see, but an experience that takes me back to that specific warm childhood memory. I carry this source of inspiration to all my environments and strive to produce this kind of emotional reach in my work.