User and market research is conducted as well as interviews with stakeholders to gather business requirement and solidify project objectives. Creation of personas, customer profiles, and market research help to steer the design process and content strategy. This step strategically outlines project scope, timeline and an action plan.


Research data, business and project requirements are aggregated to craft an ideal user experience. This process begins with a brainstorm and sketch session, follows by wireframes, moodboards, and finally a fully designed website prototype.


Prototypes are developed into functional web pages. Begin QA of the product as development stage progresses to ensure project objectives are met. Usability testing is conducted along the way to ensure a consistent user experience.


Project is deployed in a real production environment. Over time, feedback is collected and analyzed for re-evaluation in order to refine for future version releases.