The legendary designer Milton Glaser raised very important questions in the August/September 2002 issue of Metropolis: how far are you willing to bend the truth in order to pay the bills?
Design a package to look larger on the shelf?
Do an ad for a slow-moving, boring film to make it seem like a lighthearted comedy?
Design a crest for a new vineyard to suggest that it’s been in business for a long time?
Design a jacket for a book whose sexual content you find personally repellent?
Design an advertising campaign for a company with a history of known discrimination in minority hiring?
Design a package for a cereal aimed at children, which has low nutritional value and high sugar content?
Design a line of T-shirts for a manufacturer who employs child labor?
Design a promotion for a diet product that you know doesn’t work?
Design an ad for a political candidate whose policies you believe would be harmful to the general public?
Design a brochure piece for an SUV that turned over more frequently than average in emergency conditions and caused the death of 150 people?
Design an ad for a product whose continued use might cause the user’s death?