I’m Nguyet – pronounced “new way.” Currently, I am VP of Design and Co-founder of Serto, an early-startup building new products for the digital identity space.

I facilitate communication through design and visual art. At the heart of what I do is bridging the gap between the people who make things and the people who use those things. I believe in honest, and transparent design patterns that respect people’s time and intelligence. Therefore I strive for clarity and simplicity in my design solutions.


Previously, I co-founded Civil, a community-owned journalism network based on transparency and trust, using Ethereum blockchain technology. At Civil, I headed the design team to create an anti-censorship tool that allowed journalists to publish to the blockchain, a cooperative funding mechanism that allow readers to directly fund newsrooms with cryptocurrency, and the first ever decentralized governance system for journalism (TCR). Read more about Civil’s token launch and the TCR here. Before that, I was the Creative Director of Product at Long Dash, The Atlantic‘s creative agency, designing digital experiences for mission-driven brands. I also co-founded New Way Design LLC, a freelance company designing WordPress websites, marketing collateral and brand identity for 4 years. I partnered with friends in my community to start Probonafide, a network of designers, developers and project managers who volunteered time to provide professional services to grassroots organizations. Specifically, organizations that support humanitarian efforts, education, the arts, community development, and the environment.


In my very limited spare time, I explore watercolor portraits, travel as much as possible, and try to contribute to the community.

Thanks for stopping by.


2017 W³ Awards
Silver Award for MIT Solve

2016 Communicator Award for Bank of America Merrill Lynch on the World Markets Entry Map

2015 Webby Awards
Nominee & Finalist for People’s Choice Award for The Cancer Atlas

2015 Digital Awards
Finalist for “Best Use of Multimedia for Storytelling” category for The Cancer Atlas

2015 Hermes Creative Award
Gold Award for 1776

2015 W³ Awards
Silver Award for The Tobacco Atlas

2015 Interactive Media Awards
Best in Class for Palmetto Dunes Resort & Spa

43rd Annual Creativity International Awards
Silver Award for Toga Hotels

2013 WebAward
Outstanding Achievement Award in the Hotels and Resorts category for Toga Hotels