Michael Beirut is one of the most well known and seasoned designer in the industry. He is a partner at the mighty Pentagram Design in NY. His long list of clients includes Alliance for Downtown New York, Benetton, the Council of Fashion Designers of America, Alfred A. Knopf, the Walt Disney Company, Mohawk Paper Mills, Motorola, MillerCoors, the Toy Industry Association, Princeton University, Yale School of Architecture, New York University…his works have also been represented in several permanent collections like the the Museum of Modern Art (MoMA), Cooper-Hewitt, National Design Museum in New York; the Library of Congress in Washington, DC and more.
This is a presentation that he gave at the Galapagos Art Space in Brooklyn – a very honest talk on the topic of clients – good clients, bad clients, how to keep good clients and get rid of the bad ones etc. It’s not a topic that discussed a lot, openly but it’s definitely one that every designer should watch.
What I take away is this quote: “If you do good work for good clients, it will lead to more good work for more good clients.”
One of the main reasons why we started NWD is to do good work with good people.
This is a short 50 minutes video. It is worth it. 🙂